A passion for process

Business process is something I have been fascinated with for some time now. And, while it may not be obvious at first glance, my current venture, Emantix, is simply the latest evolution of my fascination with and thinking on business process. After all, business processes are really nothing more than words organized in a such a way as to achieve consensus between two people or more as to what it is they do. Nothing more than words. Nouns, verbs, adjectives, pronouns, interrogatives, prepositions, interjections... antonyms, synonyms, hyponyms, troponyms, hypernyms, meronyms... make a sentence with me.

But I digress.

In the last company I started, Contextware, I reinvented the mechanisms, the tools, of business process, as well as the output, or interface. But I did not go far enough. Truly reinventing process requires much more than mere functionality, buttons to push, true reinvention demands a greater and more comprehensive understanding of information and the rules of language itself, as that is where business process knowledge lives and breathes, and hides.

And the biggest challenge of all is whatever form the answer takes, if it isn't easy as hell to do, people won't do it, use it or buy it. So while my postings on this blog may cover many things, I apologize for how often I keep coming back to the fundamental business benefits of — and imperative for — reinventing business process.