The era of the perpetual job seeker?

Over the last several decades, the level of trust between employee and employer has corroded.  While there are many causes for this decline, the bottom line is most employers no longer hesitate to slash employees, and most employees do not hesitate to jump ship for better opportunities. And each party is fully aware of the other's intent.

So what does this mean for average Joes like you and me?

It means that your employer is going to continually look for new and exciting ways to squeeze productivity out of you (more on this to come soon).

And it means you are going to have to change from the traditional passive model of "job hunting when necessity strikes" to being ever vigilant and alert for new opportunities.

First, the easy part -- get your personal "brand" polished and ready to go at a moment's notice. At the moment, LinkedIn seems the be the primary mechanism to do this, tho other social media matter as well.  Whether you use Facebook or Twitter or some other site, these social media outlets need to collectively communicate your strengths, and hopefully few of your weaknesses.

Second, you need to find ways to always be on the lookout for that next gig. This is the real challenge -- traditional job posting web sites like Monster or Careerbuilder are tiresome to wade thru, as is Craigslist (which seems to be on the wane from its glory days as a job site) and newspaper sites. LinkedIn appears to have the lead here, but other than using your network to suggest connections, technologically it is not particularly interesting.

Jobfox is little more interesting in their approach. Sure, they have job postings as well, but you use your resume to build a profile on which the site performs an automated categorization of your skills.  This enables Jobfox to recommend jobs that you might not find on your own as the title, keywords, or details may be different from the kind of job you would normally search for. Of course, when you automate categorization it is rarely 100% (for example, my profile came back with Linux, which was not on my resume, as a skill -- and while I can fat finger my way around VI, I am by no means proficient).

A way to make the categorization more effective is by applying semantic technology. Being able to eliminate options that are in the wrong context increases the overall quality of the associations.  And the ability to mine for non-obvious associations provides insight into opportunities that would have remained hidden.

Bottom line, whatever the technology, being able to have relevant, quality, networked opportunities delivered to you as they occur will certain help you prosper in the era of the perpetual job seeker.

The best advice I can give a first time entrepreneur

You will not get venture funding. Stop wasting your time. If you can't come up with an idea that leads directly to paying customers, go get a job. Do not max out your credit cards, do not borrow from friends and family.

The truth is, if this is your first venture, and you have never raised capital before, you will not get funding. While it is especially true today, it was mostly true since the bubble burst. Now, VCs will not tell you this as they like to stay relevant and informed and will indeed take meetings to learn about you. And of course, they are happy to offer all kinds of advice. But do not let them give you hope – they will not ever consider investing in you, at least not until you have more than proven yourself (and no, not one or two customers, but many, and much revenue).

Now ask yourself, do you have the resources to build your product, get someone to buy it the first time (and by buy, I mean pay enough to sustain you, not a token fee for a “pilot”), and stay afloat long enough until that next sale comes along? No? Then forget enterprise software. You'd probably fail anyway, big businesses tend to be risk adverse and rely on trusted relationships. So unless you have a partnership with IBM, Microsoft, Accenture, etc., you'll never close a deal (tho they will waste much of your time as they too are curious about new technology – they just won't buy it from you).

So what's left? How about software as a service? If you're a geek with a good idea (like solving a problem small businesses may have but they cannot afford to hire an FTE to manage), then building a cloud/subscription based service could give you a way to bootstrap. Tho if you are a geek you may not be particularly savvy at sales and marketing. But hell, you can figure out that stuff by reading a book. Watch out for small business marketing consultants and specialists. If they were any good at what they did they would be charging top dollar working for big businesses. Actually, that advice applies anyone who wants to “help” you, particularly if it involves retainers. They can be expensive and distracting, and rarely produce.

So, to summarize – if you really feel you have to start your own venture, save up, aim small, and expect to fail, tho you will learn much along the way. Good luck!

The possible business benefits of social networks

I have to admit I have been slow to find value in social networks and social media, particularly in a business context. Sure, I've tried Facebook, but I closed the account after I decided I simply did not care enough about the comings and goings, minute-by-minute activities and phone-enabled orgy of idiotic imagery (for example, the image here shows a foul baseball that landed just under the front passenger side of my car, hit by my 11 year old last night at the little league playoffs (they won, BTW) -- without my iPhone, this magical memory would be lost forever) of people I had not seen in person in years, and frankly have little in common with anymore.

Same for Twitter -- I have enough frequent, brief thoughts of my own to organize and evaluate I don't need them crowded out by the pithy musings of others, nor am I needy enough to really believe I am doing a disservice to humanity at large and hindering the advancement of intellectual discourse by not instantly sharing my every thought. That's what blogs are for, which are only slightly better in that they allow for the all-too-often unused capability to produce multiple drafts.

Now, LinkedIn I do use frequently, but less for interaction with others and more for research. And the more features they add, the less interesting it becomes to me as it just creates more visual noise.

Which leads me to the enterprise.  While many people are keen on the benefits of social media within business, I have been much less so.  Businesses exist to produce goods and services for less than the market will bear.  Social networks are distracting, and combined with other distracting technologies like email and phones, it seems to be more counter productive than not.

But here's the thing, whether I like it of not. Social media and networks can be fun and engaging. And if people engage, they contribute.

This has been the classic challenge in knowledge management. Just because you install software to enable a "Community of Practice" does not mean people will contribute. And those who do may not be the ones you really need, as the people who are really good at their jobs are generally busy doing their jobs, and have little time for anything else.

Another approach has been to hide rewards within a system to encourage users to explore it, but that tends to encourage the people who like to find things and get rewarded, and have the time on their hands to do so.  Which, again, are most likely not the people who excel at revenue producing activities.

Social media may be different.

Social media, if woven into the work flow and processes, could bridge the gap so that knowledge capture is thorough, useful and painless. But it will need to be guided and managed to truly be successful.

The fundamental business benefit of the Web

It empowers the individual while reducing the burden on the enterprise.

Fundamental to the World Wide Web is the ability to provide anyone anywhere instant access to information, processes, tools and resources. This empowers individuals by helping them learn more quickly; think faster on their feet; improvise, improve and produce better results; and generally be more productive and self-sufficient.

And, while the same information, processes, tools and resources are accessed by many different people over time, the cost to the enterprise to define and disseminate occurs only once. And, once processes, information and resources are captured, organized and distributed, the enterprise can operate more efficiently — and more profitably.

Determining the value of your content

A key challenge to connecting content is determining exactly what is useful and what is not.

The truth is this – the vast majority of information produced by the enterprise has little residual value to the enterprise.

The highest value content, or intellectual assets, are those that format, drive, guide or inspire the majority of information produced by employees. This "core asset set" may evolve and change over time, but it still sets the standards that define business value. The core set is the foundation for most content that is produced. Due to the critical nature of this set, and because it's generally small (relative to all content produced) the best way to manage these assets is manually as it must be continually refined and validated. However, once an inventory is complete, updating and evolving consumes little resources as it becomes self perpetuating if managed in the right kind of system.

The fresher the asset, the greater the value

New content produced from the core set is at its zenith in value the moment it is completed. Bottom line: the best work is always the most recent. As newer and newer content is produced, the value of the predecessor continually diminishes until it is reduced to archival status.

The real challenge at this stage is the location of the content, as the fresher it is, the closer it resides to the authoring mechanism. Thus, the very best content often lives in the least accessible places, the desktops and laptops of the creators. Making the freshest content widely and painlessly accessible is the real challenge, for both the system and the culture.

Archived content provides infrequent value

This is where search engines and content/KM management systems can be useful (though questionable in proportion to their cost), by automatically indexing and cataloging information stored throughout the infrastructure. Sure you'll have to sift through a lot of junk, but eventually you will find what you think you need. Odds are, however, if you didn't find it in the first two tiers, it's probably not all that valuable anyway – certainly not in proportion to the cost of the time wasted finding it.