Monday, March 15, 2010

The fundamental human benefit of the Web

As a follow up to the previous posting:

The Web empowers individuals to rapidly achieve innovations while reducing dependencies and removing barriers.

And while this may not encourage "team spirit," what it does do is free innovators, creators and thinkers to move at speeds previously unimagined. No longer constrained by middle managers who covet information as means of consolidating power; weighed down and slowed down by forced collaboration with mediocre performers (when was the last time you were in a brainstorming session where no one played devil's advocate and everyone offered real ideas and suggestions without fear of being ridiculed?); managed by superiors who either claim credit for efforts not their own or who claim vast improvements of quality by making trivial changes, the Web removes market boundaries, provides access to highly skilled but reasonably-priced resources, and allows for entire companies and brands to be built overnight merely by creating a well designed, thoughtful and information-rich online presence.

Now this may lead to more frequent job changes for these folks, expected or unexpected, but in the long run, a small price to pay for great leaps in innovation.

There is another risk — just because something is innovative is no guarantee that anyone will want it enough to pay for it. But I'll save that topic for another day.

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